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Sources list for AMAZON'S MARKETING PLAN SUMMARY: Rafiq, M. and Ahmed, P. K. (1995.) Using the 7P's as a Generic Marketing Mix. Marketing Intelligence and Planning. Vol 13, No 9, p4 - p15International Strategic Marketing Marketing Plan Worksheets. Retrieved November 26, 2004 from; http://64.233.161.104/search?q=cache:5oBnJ-W1CJ4J:www.swlearning.com/marketi ng/ferrell/second_edition/worksheets.doc+%22Formal+marketing+control%22&hl=en Marketing Plan Worksheets. Retrieved November 26, 2004 from; http://64.233.161.104/search?q=cache:5oBnJ-W1CJ4J:www.swlearning.com/marketi ng/ferrell/second_edition/worksheets.doc+%22Formal+marketing+control%22&hl=en The FEDEX Company Simkin, L. (2000), "Delivering effective marketing planning", Journal of Targeting, Measurement and Analysis for Marketing, forthcoming. Marketing to Seniors Dibb, S. and Simkin, L. (1997), "Marketing and market planning: still barriers to overcome", EMAC Conference Proceedings, Warwick. Marketing to Seniors Driver, John C. (2001). `Airline marketing in regulatory context'. Marketing Intelligence & planning 19/2: 125-135 The Airline Industry and British Airways More sources on "AMAZON'S MARKETING PLAN SUMMARY"
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